Internet Marketing Practitioner

Fresher's, Middle and senior-level managers from marketing, e-commerce, sales and operations, strategic planning, and general management, technology and information managers who support marketing, e-business programs, Product, brand, e-marketing, advertising managers, managers responsible for customer profitability measurements and analysis Sales and service managers

Course details

  • Introduction to E-Commerce & Internet Marketing
  • Building E-commerce website
  • SEO - Website Traffic
  • Advertising on Search Engines
  • Web Analytics
  • Advertising Campaign
  • E-Mail Marketing
  • Mobile Marketing
  • Advertising on social Networking sites
  • Video marketing
  • Affiliate marketing
  • Blog Advertising and marketing
  • Podcast Advertising
  • Generate Leads and convert them into business

Course Overview

After successfully completing this internet marketing course, the student will be able to:

  • Provide the guidance to develop an effective e-commerce website
  • Identify various strategies to improve search-engine rankings
  • Understand and implement an effective online payment system as per the business requirements
  • Develop and implement various types of advertising campaigns
  • Design and implement Internet and email marketing campaigns
  • Exploit the reach of social media and social networks for internet marketing campaigns
  • Identify the success factors of Mobile Advertising Value Chain and provide guidelines for successful mobile advertising
  • Understand the web analytics and use the results for business decision making