Internet Marketing Practitioner
Fresher's, Middle and senior-level managers from marketing, e-commerce, sales and operations, strategic planning, and general management, technology and information managers who support marketing, e-business programs, Product, brand, e-marketing, advertising managers, managers responsible for customer profitability measurements and analysis Sales and service managers
Course details
- Introduction to E-Commerce & Internet Marketing
- Building E-commerce website
- SEO - Website Traffic
- Advertising on Search Engines
- Web Analytics
- Advertising Campaign
- E-Mail Marketing
- Mobile Marketing
- Advertising on social Networking sites
- Video marketing
- Affiliate marketing
- Blog Advertising and marketing
- Podcast Advertising
- Generate Leads and convert them into business
Course Overview
After successfully completing this internet marketing course, the student will be able to:
- Provide the guidance to develop an effective e-commerce website
- Identify various strategies to improve search-engine rankings
- Understand and implement an effective online payment system as per the business requirements
- Develop and implement various types of advertising campaigns
- Design and implement Internet and email marketing campaigns
- Exploit the reach of social media and social networks for internet marketing campaigns
- Identify the success factors of Mobile Advertising Value Chain and provide guidelines for successful mobile advertising
- Understand the web analytics and use the results for business decision making