Level 1: General Management for Marketing
  • Module 1: Fundamentals of Management
  • Module 2: People Skills for Sales & Marketing Professionals

Level 2: Specialized Modules in MarketingManagement
  • Digital Marketing
  • Market Analytics
  • Consumer Behavior
  • Sales & Distribution Management
  • Product & Brand Management
  • Services Marketing
  • Marketing Strategy
  • Marketing Communications
  • B2B Marketing
  • International Marketing
The Program will help the participant to
  • Understand & identify the industry and business verticals
  • Understandchallenges in today‚Äôs market place.
  • Understanding the roles and responsibilities of a sales manager
  • Understand the Customer and Market Orientation for Business Success.
  • Understand the Conceptual framework for sales and marketing.
  • Be able to learn how to manage, motivate and lead sales team.
  • Understand the fundamentals of channel design, development and management decisions.
  • Gain an appreciation of the sector specific issues in marketing of Pharmaceutical, Banking and Financial services, FMCG Industries and Industrial products